5 Steps to Implement and Optimize Content Marketing in Your Company

1. Content Marketing Research
   Find out which topics are important to your target group and cater to their demands with adequate content.
2. Content Marketing Planning
   Plan your content creation and campaigns and keep an eye on the topics for which your company is or should be visible.
3. Content Creation
   Create content internally or externally while ensuring a constant quality level.
4. Content Distribution
   Increase your content’s reach by spreading it via Owned, Earned and Paid Media.
5. Content Analysis
   Evaluate which content generates relevant visitors, reach and new customers for your company.

Πηγή: linkbird.com